In the summer of 1978, Sterling Tire opened its doors. Operating out of a backyard shed in Georgina, Ontario, Sterling Tire sold used tires to local car dealerships needing to get their pre-owned cars road ready.
As word got out about a source for discount tires that delivered friendly and knowledgeable service, Sterling Tire began to see its retail business expand. This also prompted the company to start carrying new tires.
In the early 1990’s, Sterling Tire outgrew the shed and moved to a house on Ley Blvd. The two-car garage became service bays, and the basement became the warehouse. More than just tires, the company was now also carrying a variety of aftermarket wheels. During the spring and fall it was not unusual to see dozens of parked cars lining the street. Much to the displeasure of neighbours.
In 2015, Sterling Tire began supplying wheels and tires to the Town of Georgina. This soon followed with local police and fire departments.
Quickly outgrowing the two car garage, the search was on for a new location that could support a growing business – and a growing town. In 2020, Sterling Tire opened its doors on a new five bay facility with a full showroom and lounge.